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BRAND STYLE GUIDE

This brand style guide was the final product of all the work that I've been doing on logos this semester. It shows my logo completely broken down into all of the different ways in which I could utilize it. From a letterhead to business cards to graphic mockups of how my logo could be used in the real world, everything is included here. I also broke down all of the components of my logo, including what colors and typefaces were used throughout my logo and in the background.

This brand style guide would be very helpful should I ever want to mass produce my logo. If I ever needed to replicate it on any other device, or if I needed to enlarge it and it was distorted for any reason, I could easily use the given typefaces and precise colors I recorded to replicate it accurately. The mock ups also give me a strong foundation for what I would use if I was ever to make merchandise to advertise my company. While I would need to make some tweaks, the a firm basis for my logo is established, and that will be incredibly helpful when mass producing my logo.

I used a 9 page document in Adobe InDesign to create this brand style guide.

© 2020 By Macy McPherson. Proudly created with Wix.com

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